for medical centers, dental clinics and beauty companies
and personal coaching by Larisa Berdnikova for your clinic
For owners and managers of medical centers
For owners and managers of dental clinics
For owners and managers of beauty companies
For dental clinics
For medical centers
For beauty companies
Request a free audit and evaluation
of your marketing and sales systems
For medical, dental and aesthetic medicine clinics.
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If you have the following goals
for your clinic:
  • Fully booked for weeks ahead;
  • Patients buy treatment packages despite any objections they may initially have;
  • ROI on your equipment two to three times faster;
  • Increase you revenue by 2–2.5 times.
Then you must:
Build a system for attracting new customers, sales, and word-of-mouth promotion based on a unique training program that has brought results to thousands of clinics.
How can you do that?
— With our program, your employees will train to sell and provide exceptional service,
which means significantly higher average check and revenue!
— Unlike many schools, we won't send you boilerplate programs, but develop your program based on your specific needs.

We guarantee: your clinic will multiply the number of its loyal, devoted customers.
Request your in-company training and free consultation
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The training program presented below is approximate. The final program is made only after an initial audit, with your specific needs in mind.
In-company training program
"Modern Methods for Increasing Revenue and Patient Traffic"
Day 1
Part 1
— How to turn your employees into a team and increase their motivation.
— How to motivate your employees to bring in new patients. Word-of-mouth system in the clinic.
— How to keep patients and and increase the percentage of patients returning for more services.
— Which types of employees are there? How to build a strategy for working together with employees to improve the clinic's key indicators.
— Achieving company goals through building a strong team of like-minded individuals capable of taking responsibility for the group's results.
Part 2
— Chain of employee interaction: how to build a working interaction system in your clinic.
— Comprehensive treatment for every patient: how to sell services and add-on products and teach your employees to sell treatment programs.
How to build a communication channel between the administrator, the patient, and the specialist.
Your clinic's sales funnel: how to detect weak points and increase sales.
Part 3
— Patient interaction funnel: how to turn all patients into VIP loyal customers.
— Service communication: patient retention techniques, how your specialists and administrators can help you get new patients; the correct service system.
— How to make any patient like you. Strategies to connect with any patient.
— Specific methods and phrases to start the communication with a patient.
Part 4
— How to schedule a potential client for a procedure.
— How to make sure the patient reaches the specialist: the phone call algorithm to schedule 9 out of 10 patients.
— Creating scripts for administrators to schedule patients.
— Creating scripts for and practicing situations when a patient who was scheduled did not show up. Increasing the number of patients who make it to their appointments.
Opening the conversation: how to greet the patient and begin the conversation. Getting in touch with the patient.
— The right sequence of actions for working with a first-time patient.
— How to give a tour of the clinic to the patient.
— The sequence for turning the patient over to the specialist. Rules for introducing the specialist. Winning the patient's trust.
Increasing employees' certainty in their sales. Practical exercises.
Day 2
Part 1
— Discovering the patient's needs. Interview technology. Questions for discovering the patient's main motives and values. Practical exercises.
— How to find out the patient's key needs. How to ask questions without creating discomfort for the patient or the specialist.
— Explaining the price and the value for the customer. Practicing sales based on certainty and value for the patient.
Specific phrases and situations. Practical exercises.
— Presenting services. Making a presentation in the patient's framework of values. Creating effective presentations. Practical exercises.
— How to give effective presentations to get patients to sign up for treatment and buy packages and expensive programs.
— Increasing the value of the treatment as perceived by the patient.
Part 2
— Explaining the treatment program to the patient: increasing the patient's interest in the treatment.
— How to offer packages: simple ways to increase the average check at your clinic.
— Working with objections and doubts. How to respond to competitors' predatory pricing and handle patients' objections like "It's cheaper in another clinic," "It's too expensive," "I'll think about it," etc. Specific phrases and situations. Practical exercises.
— Creating scripts for all basic types of patient objections.
— Practicing conversations with patients.
— Selling consultation scenarios for administrators and specialists.
Part 3
— Closing the sale. How the get the patient to pay for the full treatment package. Techniques for motivating and closing the sale.
— The "choice without a choice," "summary" and more than 10 closing techniques.
— How to alleviate fears for even the most doubting patient.
— How to sell additional services, schedule the patient for further visits and offer home care and prevention products. Specific phrases and situations. Practical exercises.
— The basics and techniques of add-on sales. Creating individual scripts.
— Setting long-term goals and a strategy to achieve them as a team.
Your in-company training program is always tailor-made for you
We conduct an audit of your clinic, find the points most needing attention and focus on them. We show your specific statistics! No standard phrases or generalities — only specific algorithms to increase the revenue of your clinic or salon.
The training package includes:
  • A two-day training program
    "Modern Methods for Increasing a Clinic's Revenue and Patient Traffic." Attracting and keeping patients, selling treatment packages and programs for every patient's specific needs
  • A comprehensive audit of your marketing and sales systems
    A mystery customer visit or an interview with each of your key employees
  • Revenue boost plan
    Checklists and a marketing plan for six months ahead
  • An individual consultation
    on the results of the program and further management questions
What happens after the training program?
We won't just give you the technology and leave you to implement it by yourself. We will help you start using everything you have learned.

The training program includes a consultation for executives on the results of the training and on managing your clinic.
After training your employees on this comprehensive sales program, you will get:

A guaranteed increase of new patients and traffic

More returning visits

At least double the sales of treatment packages

An increase of patient loyalty
and returning patients
Here are the minimum results
you will have after the program:
All figures calculated from our customers' results!
To your customer traffic
To your average check
To your clinic load
Business coach and program creator
Larisa Berdnikova
Business coach, owner of an aesthetic medicine clinic LaraMedClinic and consulting companies ArtMediConsult and MedBusinessAcademy.
Business coach, an expert in administrative marketing, management, and increasing revenue for medical, dental and beauty companies;

Creator and owner of several businesses: aesthetic medicine clinic LaraMedClinic, consulting company ArtMediConsult, MedBusinessAcademy, the MED BEAUTY ACADEMY project

22 years of experience owning and managing a business, 11 years in medical business;

Owner of an aesthetic medicine clinic and a Doctor of Medicine. Currently she teaches management and administration, delivers practical training and coaching, consults medical and dental clinics and beauty companies;

Author of the books Valuable Employee: Find and Keep; Anti-Crisis Management of a Clinic or Salon from A to Z; a marketing manual for the service industry How to Take Customers from Strong Competitors, and other practical guides on service and sales;

Creator of more than 85 original training programs and courses.
Customer Reviews
Your results after studying may vary from what is stated here. The success and degree of revenue increase depends on your work, the rate at which you introduce all the recommendations, and market conditions.
Since 2013, our company has
Organized more than 250 successful online events
Trained more than 10,000 executives of medical and beauty companies
Trained more than 5,000 administrators and 6,000 specialists and doctors from 19 countries and more than 800 cities.
Organized 9 large-scale conferences for medical and beauty industry executives.
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