The Basics Of Clinic Income Management. Building Systems For Sales And Employee Motivation Based On Results

A training program for owners and managers of medical clinics, dental offices and medical spas

The Basics Of Clinic Income Management

training program

Building Systems For Sales And Employee Motivation Based On Results

The Basics Of Clinic Income Management

When patient activity and global or local living standards fall

it becomes more important than ever to raise each individual employee's effectiveness and constantly work on increasing sales, income, and service quality. At the same time, many executives note that

Customers and patients are increasingly more difficult to attract, requiring significant time and money invested;
Patient traffic is low or insufficient, doctors often sit around with empty schedules yet do nothing on their own to get appointments and increase their income;

Patients have become more demanding of service and quality;
Employees are not motivated, and income is not growing.

The best path is to work on employee effectiveness and increase sales by training your staff on "soft" sales and the basics of service communication with patients. And by building a motivation system based on KPI.

The training program includes:

Module 1.

Operational management and handling personnel

How do you monitor clinic indicators and respond to the overall situation before it's too late? Methods for personnel control and operational management.
Optimizing your payroll fund and implementing KPI-based pay. How do you build a system for motivating providers which would make them work with maximum effectiveness and keep you from spending a fortune on payroll? Creating a just and favorable motivation system.

Module 2.

Implementing a sales system and increasing clinic profitability

The sales and marketing funnel. The patient's path from a potential customer to a VIP. How do you focus on those patients who bring you the most income?
Loyalty and customer retention programs. The system for "bringing back" patients. How can you increase the number of patients re-signing and plan your appointments for several months in advance?
How do you train your staff to sell? Simple tools that bring fast results.
The rules of impeccable service and the system for increasing patient loyalty.

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Business coach and program creator

Larisa Berdnikova

Business coach, owner of an aesthetic medicine clinic LaraMedClinic and consulting companies ArtMediConsult and MedBusinessAcademy.

Business coach, an expert in administrative marketing, management, and increasing revenue for medical, dental and beauty companies;

Creator and owner of several businesses: aesthetic medicine clinic LaraMedClinic, consulting company ArtMediConsult, MedBusinessAcademy, the MED BEAUTY ACADEMY project

22 years of experience owning and managing a business, 11 years in medical business;

Owner of an aesthetic medicine clinic and a Doctor of Medicine. Currently she teaches management and administration, delivers practical training and coaching, consults medical and dental clinics and beauty companies;

Author of the books Valuable Employee: Find and Keep; Anti-Crisis Management of a Clinic or Salon from A to Z; a marketing manual for the service industry How to Take Customers from Strong Competitors, and other practical guides on service and sales;

Creator of more than 85 original training programs and courses.

Customer Reviews

On February 8, 2019, I attended Larisa Berdnikova's seminar on attracting and keeping customers for clinics. I am extremely happy I was invited. I got a great deal of useful information I hadn't even known existed. Now I'm sure our center of beauty and aesthetic medicine will do even better financially, and service quality will reach new stellar highs. Thanks!
Lilia Vitalieva
Fantastic program. Larisa Berdnikova is a true professional. Immense creative work and natural charm make her a star of today's marketing world. In this difficult time (in all aspects of human living) of crisis and sanctions, she keeps leading and ensuring stability for healthcare as a whole. Thank you so much!
Georgiy Nuruyev
I found it really useful that the information was presented in a structured way and so was easy to understand. Each of the points is important, and together they make a unified system. I will definitely use all the recommendations and advice. We started from point 1 and are measuring the indicators. As a result we already have an understanding of our problematic areas.
Elena Krivosheyeva
Lider Dent, Stavropol, Russia
This program helped me understand the logical sequence of a sale, both for a first-time customer and a repeating/recovered one. The information was clear and easy to understand. Many thanks to the organizing team and personally to Dr Berdnikova for the information. I'm hopeful and certain that the knowledge I acquired today will stay with me.
Irina Chernyshova
St Petersburg, Russia
This program will help me a lot in working with the patients of our clinics, especially first-time patients. I learned how to handle objections. We went over various situations in practice. I really liked the training. I will keep working on the scripts at home and at work. Thank you very much!
Yulia Kolchina
St Petersburg, Russia
I'd like to thank Larisa Berdnikova and the entire team of ArtMediConsult for this opportunity to advance my professional sales skills. Dr Berdnikova is a professional with a capital P. The info is very clear and structured. Lots of practical skills and practical exercises. I will use all of them in my work. I wish great sales to everyone!
Yulia Zakharova
St Petersburg, Russia

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Since 2013, our company has

Organized more than 250 successful online events

Trained more than 10,000 executives of medical and beauty companies

Trained more than 5,000 administrators and 6,000 specialists and doctors from 19 countries and more than 800 cities.

Organized 9 large-scale conferences for medical and beauty industry executives.

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